THE KARL STORY
Yes, we're from Sweden, a country where winters are long, dark, and not always generous with snow.
Every year we hope for a white Christmas, but the weather doesn’t always deliver. The further north you go, the deeper the snow and the darker the days. In some places, the sun doesn’t even rise for weeks. But in that darkness, there’s time for us to be creative.
We’ve always loved skiing. We’ve always loved design. Eventually, those two things came together - and goggles became our guilty pleasure.
So we started Karl Goggles!
Why karl?
We had to come up with a name for our brand, and we wanted something that felt real - a name that could stand on its own without anything extra.
Karl had that balance: strong, simple, and human. It’s also one of the most common names in Sweden and has been for generations. Simply timeless.
Product philosophy
Of course, we only make products that we want to use ourselves - but we hope the result is something others will love just as much.
We think clear vision is the single most important thing on the mountain - we all know how much bad visibility can affect your confidence out there.
Our biggest focus is on function, quality, and a timeless design to last season after season.
Take a look at the craftmanship, and don't hesitate to reach out to us regarding questions about us or our products.